
Promotion Agreements
Drawing up terms between landowner and promoter.
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When selling or purchasing land with development potential, it is increasingly common to include an overage agreement, which contains a “claw‑back” or “uplift provision.” This contractual mechanism allows the seller to receive an additional payment if the land increases in value after the sale, typically because planning permission has been obtained or development has taken place.
At Heald Solicitors, our Commercial Property team has extensive experience advising both buyers and sellers on the structure, drafting and enforcement of overage agreements. Getting the details right at the outset is vital to avoid disputes years down the line.


At Heald Solicitors, we anticipate issues at the drafting stage, ensuring that your overage agreement is watertight and commercially fair.
An overage agreement is a legal arrangement that entitles the seller to receive a further payment when one or more specified event(s) occur that enhance the value of the property being sold. Common trigger events include:
For example, if a piece of agricultural land is sold subject to an overage agreement without planning permission, the buyer may later obtain planning consent for residential development. When that happens, the land’s value may increase, and the seller in this case would receive a fixed uplift.
For sellers, it provides an opportunity to sell now while retaining a right to benefit from any future increase in value.
For buyers, it allows a lower initial purchase price reflecting that future potential value will be shared.
However, overage provisions must be carefully drafted. Poorly worded clauses can lead to the seller losing entitlement or to disputes that are costly for both sides.
It is essential to define clearly what event will trigger the payment and whether there can be more than one trigger. Some agreements end after a single event; others allow multiple triggers, such as planning permission followed by sale or development. It is important to define the length of the Overage Period.
The overage payment is usually based on the increase in market value between the original sale and the trigger event. The parties must agree:
Even small drafting differences can have major financial implications, so precise wording is crucial.
Overage obligations can last from anything as short as 10 years to over 30 years. The agreement should make clear that it binds successors in title, ensuring the seller’s right to future payments remains protected if the land is sold on.
A well‑structured overage agreement must include measures to ensure enforceability against future owners of the land, such as:
Without proper security, an overage right may be lost when the property changes hands.
Both parties should take advice on potential tax liabilities. Sellers may incur Capital Gains Tax or Income Tax on overage payments, while buyers may be liable for additional SDLT or VAT. Seeking early tax advice helps to avoid unexpected tax consequences later.


At Heald Solicitors, we anticipate these issues at the drafting stage, ensuring that your overage agreement is watertight and commercially fair.
Our team advises landowners, developers and investors on every aspect of overage agreements, including:
We understand that every transaction is different. Whether you are seeking to protect your long‑term interest in a site or manage your exposure as a buyer, our focus is always on providing clear, practical legal advice tailored to your objectives.
At Heald Solicitors our commercial property team are experienced in dealing with negotiating and drafting overage agreements. Our services include the following:

If you are considering including an overage provision in your land transaction or need advice on an existing agreement, please contact Shabnum Hussain , Director, in our Commercial Property team. Shabnum can guide you through each stage of negotiation and drafting to ensure that your agreement reflects your commercial position and remains enforceable against future owners . Heald Solicitors – clear, practical and commercially focused legal advice for landowners, developers and investors across Milton Keynes and the wider region.
If you wish to talk to a commercial property solicitor, please get in touch with our legal expert Shabnum Hussain .
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