Heald Solicitors launches a new branding identity and website
The world has been a changeable place of late and this need to adapt partly influenced the Partners’ decision to modernise the Heald Solicitors brand and make it simpler and friendlier on the eye.
The firm’s old logo was designed a long time ago and its old-fashioned look and font no longer reflected the firm’s modern and contemporary approach to practising the law and innovative service for clients.
The result of the rebrand is a more vibrant and friendly blue pallet for the logo and distinct colour schemes for the firm’s ‘Business’ and Individual’ specialisations. Heald worked with a professional designer who looked into colour psychology when guiding colour choices and how they applied to the different areas of business. At all stages of the brand colour exploration, it was essential these palettes would both work in harmony but also offer enough contrast to distinguish themselves individually – a reflection of how Heald provide a seamless yet highly specialised legal service. The design of the interlink E and A in the logo represents the combining of parties and the guidance and care that Heald Solicitors offers all of their clients.
The brand has been incorporated into the new website, office rebrand, new marketing and literature. The Heald Solicitors team are proud of their new brand which they feel is clean, modern and unpretentious. They hope you like it too.